Explore the intricacies of marketing attribution with Yorgos Moschovis on the Agile Data Podcast. Dive into the complexities of tracking customer behavior across various channels and the challenges of connecting online and offline data. Learn about Yorgos’s journey from the Office of the Auditor General to a leader in data analytics, navigating through companies like Spark New Zealand and Silicon Graphics. Understand the evolution of attribution modeling, from basic first and last touch to sophisticated, multi-touch approaches. Discover the impact of third-party cookie demise on tracking and the emergence of identity management solutions. Gain insights into how different industries, like retail and insurance, approach customer journey mapping and the significance of continuous touches versus deeper histories. Hear Yorgos’s perspective on the diminishing role of static demographics in favor of digital behavior analysis. The conversation also delves into operational improvements through actionable insights, emphasising real-world applications and AB testing over theoretical model complexities.

Explore the art of building vibrant communities with Scott Hirleman on the Agile Data Podcast. Uncover key insights into community growth, operational strategies, and sustainability. Discover how Scott transitioned from a stock market enthusiast to a community management expert, specifically in tech and data spaces. Learn about the rapid expansion of the Data Mesh Learning Community, the importance of engaging members, and the role of timely content and responses. Delve into the operational nuances of community building, including automated onboarding, managing different fluency levels, and establishing community vibes. Understand the critical need for investment, sustainability, and how to overcome founder dependence. Gain insights into ideal team structures for community management and the significance of adaptability and realism in community growth. These comprehensive strategies and experiences offer valuable lessons for anyone looking to nurture and grow a successful community in the tech and data sectors.

Dive into the Agile Data Podcast with Shane Gibson and Veronika Durgin as they explore the intricacies of layered data architecture, data vault modeling, and the evolution of data management. Discover key insights on balancing data democratisation with governance, the role of ETL processes, and the impact of organisational structure on data strategy.

Discover the transformative impact of generative AI and large language models (LMS) in the world of data and analytics. This insightful podcast episode with Shane Gibson and Shaun McGirr delves into the evolution of data handling, from manual processes to advanced AI-driven automation. Uncover the vital role of AI in enhancing decision-making, business processes, and data democratization. Learn about the delicate balance between AI automation and human insight, the risks of over-reliance on AI, and the future of AI in data analytics. As the landscape of data analytics evolves rapidly, this episode is a must-listen for professionals seeking to adapt and thrive in an AI-driven future. Stay ahead of the curve in understanding how AI is reshaping the role of data professionals and transforming business strategies.

In an insightful episode of the AgileData Podcast, Shane Gibson hosts Ahmed Elsamadisi to delve into the evolving world of data modeling, focusing on the innovative concept of the Activity Schema. Elsamadisi, with a rich background in AI and data science, shares his journey from working on self-driving cars to spearheading data initiatives at WeWork. The discussion centers on the pivotal role of data modeling in enhancing scalability and efficiency in data systems, with Elsamadisi highlighting the limitations of traditional models like star schema and data vault in addressing complex, modern data queries.